Welcome to Dragun Beauty® – the home of high-quality, creative makeup products designed to help you express your true self. Our founder, Nikita Dragun, created this brand with a vision to provide the tools for complete transformation and self-expression through makeup artistry.

Our Story

Dragun Beauty was founded in 2019 by beauty influencer and transgender icon Nikita Dragun. As a leader in the online beauty community, Nikita saw a need for makeup products specifically designed for members of the trans community who wanted to feminize and enhance their appearance.

Nikita herself had struggled to find products that worked for her unique needs. So she decided to create her own line, focused on high-performance formulas that could contour, highlight, and transform the face in dramatic ways. The brand’s motto sums it up perfectly: “By Us, For All.”

The first collection featured Signature Transformation Powders designed to sculpt, chisel, and reshape facial features. It also included neutralizing color correctors, crease-resistant eyeliners, and featherlight powder bronzers.

From the start, Nikita wanted to shift beauty standards and empower people of all identities. The products go beyond slapping on some makeup. They are designed to help people reveal their truest self – however they define it.

Since launching with just 12 stock keeping units (SKUs), the brand has expanded to offer a full range of lip, eye, and face makeup. But the mission remains the same: empowering self-expression through artistic cosmetics.

Our Values

Inclusiveness is at the core of the Dragun Beauty brand. We believe makeup is for everyone, no matter their gender identity, sexuality, race, age or physical abilities. Beauty comes from within, and makeup can help people feel more aligned with who they are inside.

We aim to provide makeup artistry tools that offer the power to transform and reveal one’s inner truth. But we also understand that everyone’s journey is different and there’s no single “right” way to define beauty or gender expression.

Creativity is another key value. We want to inspire people to think outside the box and use makeup as a means of self-expression. Our products are designed to spark imagination and unlock new creative possibilities.

We also aim to infuse fun and fearlessness into the makeup experience. There are no rules. Makeup should be enjoyable, experimental, and all about feeling your fantasy. Life is too short to wear boring makeup!

Quality and performance round out our core values. We meticulously develop, test, and perfect every Dragun Beauty product. Our formulas are designed to deliver vivid color payoff, comfortable wear, and seamless blending. We use top-tier ingredients and production methods to ensure our makeup performs as flawlessly as you do!

Our Product Philosophy

Every product we create is born from Nikita’s personal wish list. She develops new ideas to solve specific problems and fill gaps that exist for people who want to dramatically transform their look.

Some key elements of our product philosophy include:

• Layerable formulas that can be mixed, blended, and customized to create unique looks. Many of our products are designed to work together.
• Full pigmentation for intense color payoff and maximum impact. We avoid weak, watered-down shades.
• Blends seamlessly for a flawless, second-skin effect. No harsh lines, streaks, or blotchiness.
• Soft, comfortable feel that doesn’t cake, crack, or irritate skin. We avoid overly drying mattes.
• Smudge-proof, transfer-resistant products that can withstand heat, humidity, kissing, and more! You decide when the makeup comes off.
• Flattering, harmonizing undertones to complement a wide range of skin tones. We formulate with inclusive undertones in mind.
• Satin to luminous finishes for a glowy, spotlight effect. Dragun is all about strobing!
• Multi-purpose products designed to save space and time. For instance, using a lipstick as a blush or an eyeshadow as a liner. Get creative!
• Artistry-inspired packaging that looks as good on your vanity as the products look on your face. The ornate details and decorations add a little drama and luxury.

Our Product Range

The Dragun Beauty lineup features a wide range of makeup must-haves:

Face

• Transformation Powders – Sculpt, shape and transform facial contours
• Brightening Powders – Illuminate and highlight for a radiant glow
• Corrector Palettes – Color correct and neutralize to perfect the canvas
• Blush Duos – Long-wearing powder blush with luminous pearl

Eyes

• Eye Contour Palettes – Blendable matte and shimmers to contour, define, and accentuate
• Liner Duos – Waterproof gel pots paired with retractable kohl pencils
• Lash Enhancing Mascara – Lengthening, volumizing, lifting mascara for bold lashes
• Brow Pencils – Waterproof, smudge-proof brows that last for days

Lips

• Matte Lipsticks – Ultra-pigmented, velvety matte lip color
• Diamond Lipglosses – Reflective, wet-look gloss infused with diamond powder
• Lip Liners – Waterproof, transfer-resistant liners with matching matte lipsticks
• Lip Plumping Gloss – Full, volumizing gloss with tingling cinnamon

Sets & Kits

• Full Fantasy Collections – Curated kits for complete head-to-toe transformations
• Halloween Collections – Products for spooky, creative holiday looks

Our Commitment to Quality

Dragun Beauty oversees every aspect of product design and development. We formulate, test, and produce our makeup entirely in the United States.

Our lab team painstakingly tweaks each formula until it meets our strict performance standards. We use top-grade, cosmetic-approved ingredients sourced from ethical suppliers.

Our manufacturing facility is FDA-registered, GMP-certified, and complies with all federal regulations. We audit suppliers and raw material purity closely.

Each batch undergoes rigorous quality control checks before bottling. All products are shelf stability tested to ensure a minimum 2-year shelf life after opening.

We strive for carbon-neutral operations and utilize recycled materials whenever possible. Our packaging components are recyclable, and we encourage consumers to dispose properly.

Our Loyal Fans

The DragunFamily is at the heart of this brand. Nikita built her initial following on YouTube by posting honest reviews, makeup tutorials, and personal vlogs documenting her transition.

Her courage to live openly and share her story resonated with millions of people. It empowered others in the LGBTQIA+ community while educating the broader public.

When Nikita launched Dragun Beauty, fans immediately rallied around the products. They loved finally having access to makeup created specifically for their needs. The brand’s Instagram page grew exponentially thanks to user-generated looks.

We are inspired daily by the creative artistry of people using Dragun Beauty products in ways we never imagined. Seeing people use makeup to reveal their inner truth is a constant reminder of why we do what we do.

We remain actively engaged with our global customer base through social media. Nikita regularly goes Live to demo products and answer questions. Customer feedback helps us continuously refine and expand our lineup.

The DragunFamily community is the heartbeat of this brand. We thank each and every one of you for your passion and loyalty.

Our Team

In addition to founder & CEO Nikita Dragun, we have an amazing team of beauty aficionados who bring a wealth of experience to Dragun Beauty:

• Jane Doe, Chief Operating Officer – 20 years experience in beauty and cosmetics manufacturing
• John Doe, Chief Marketing Officer – Former executive for leading beauty brands. Expertise in digital marketing and ecommerce.
• Joan Doe, VP Product Development – Celebrity makeup artist with 25+ years developing innovative cosmetics.
• Jake Doe, Creative Director – Award-winning designer and creative director for luxury beauty brands.

We also have an extensive research team, in-house chemists, quality control specialists, fulfillment staff, and passionate customer service reps.

Nikita works closely with every team member to bring her vision to life while upholding the brand’s core values and standards. We may be a young startup brand, but our team has decades of combined experience!

The Future of Dragun Beauty

As a startup brand, we still have so much room to grow! Nikita has endless ideas she’s dying to bring to life.

Here’s a glimpse of what’s on the horizon:

• Expanded collections – More options within existing product categories like eyeshadow palettes, lip kits, face palettes and brush sets
• New formulas – Pressed pigments, jelly eyeshadows, powder-to-cream products, putty primers
• Bold collaborations – Partnerships with key influencers on curated collections
• Brick-and-mortar – Potential for international retail expansion
• Men’s makeup – Genderless products designed for all identities

We plan to build slowly, sticking close to our core values. But the possibilities are endless!

The journey so far has only been possible thanks to the DragunFamily community. We hope you’ll continue on this adventure with us as we work to empower self-expression through artistic makeup!